Adidas
Adidas is a German company founded in 1949 by Adolf Dassler, specialising in the manufacture of sports goods. It is known worldwide as "the brand with three stripes", from the three parallel stripes that form its logo. As a pioneer and long-time leader in sports goods and as the main competitor to Nike, the current world leader in the sector, Adidas is one of the best known sports equipment manufacturers in the world.